19–25 May 2025
By Sarah Parkins, Director of By Your Side
This Dementia Action Week, running from 19 to 25 May 2025, we proudly stand with the Alzheimer’s Society in raising awareness and taking meaningful steps to support those living with dementia. This year’s campaign highlights the importance of early diagnosis—giving individuals and families the best chance to access support, plan for the future, and live life on their own terms.
At By Your Side, dementia care isn’t just something we provide—it’s something we live and breathe. As dementia specialists rated Outstanding by the CQC, we are committed to supporting each person on what we often describe as “an adventure with dementia.”
Because that’s what it is—a unique journey. It may not be the one they planned, but with the right care, understanding, and support, it can still be filled with connection, meaning, and joy.
It Starts With Understanding
Dementia is more than memory loss. It affects how a person communicates, behaves, and experiences the world. Every person’s story is different, and our support must reflect that. That’s why we create highly personalised care plans that centre the person, not just their condition.
Support That Goes Beyond the Basics
Taking action means:
- Training our team to recognise the early signs of dementia and respond with skill and empathy.
- Designing familiar, safe environments that bring comfort and reduce anxiety.
- Involving families every step of the way, so they feel confident, connected, and supported.
- Upholding dignity, always—because we know how important it is to preserve independence and choice.
“An Adventure with Dementia” – A Shift in Perspective
To us, describing the dementia journey as an adventure isn’t about downplaying the challenges—it’s about shifting our mindset. It’s about approaching each day with curiosity, compassion, and creativity. It’s about being flexible, meeting people where they are, and helping them live each moment with meaning.
Dementia is Everyone’s Business
Dementia doesn’t just affect individuals—it affects entire communities. Whether you’re a neighbour, a shop assistant, a friend, or a healthcare worker, you have a role to play.
- Learn the early signs of dementia.
- Be patient and kind—small gestures make a big difference.
- Help create inclusive, understanding spaces—because we all benefit from a more compassionate community.
At By Your Side, we believe: “Dementia may change the path, but it doesn’t erase the person.”
Join Us in Taking Action
This Dementia Action Week, let’s work together to change the narrative. Let’s raise awareness, encourage early diagnosis, and make sure no one ever feels alone on this journey.
Whether you’re a family member, a care professional, or someone looking to learn more—we’re here for you. From advice and education to personalised, outstanding care, you don’t have to navigate dementia alone.
Let’s walk this path together—because every adventure deserves support, dignity, and love.